Landing Page Success Tips Do your pages bounce more visitors than a trampoline? Keep prospects from ricocheting away. More… Analytics: What Fits Your Site? Why count the beans in the jar if you only care how many people pick the jar up? More…
	New Tools For Search Marketing Three tools that will provide you with good intelligence to improve your online marketing. More…
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	Landing Page Success Tips Source: Online Publishing Insider Authored by: Kellysearch.com 1. Copy. Effectively communicate information that is as relevant and specific as possible to the advertisement, news listing or keyword that drove the traffic to your site. Make it easy to find the information visitors want – it’s better to be plain and simple than flashy and confusing. Consider keywords that define your products or services, and make sure they’re prominent on the landing page. 2. Design. Make your landing page easy to navigate. If customers want to purchase blue widgets, make it easy for them to do so. Place your most important information above the “virtual fold” (the area of the page viewable before scrolling) to inform your visitors they are in the right place. 3. Registration. Required registration pages can be a helpful tool in determining who visits your website, but be sure to provide a taste of the benefits of registering before asking for information. That way, visitors will understand what they are getting into and you won’t risk turning them away immediately. 4. Upkeep. Make sure all relevant ads, listings and keywords link directly to the corresponding landing pages that contain product or service-specific information, rather than too-general pages like your homepage. Constantly, continually, unfailingly check for broken links, correct HTML, and make sure your linked landing page is (and remains!) relevant to your advertising text or keywords. For full article, click here (free login required) Back to top… Analytics: What Fits Your Site? Source: DM News Authored by: Kellysearch.com The level of complexity / functionality of your website is the determining factor to how simple, powerful and cost-free any tool will be for you. Is your website a signpost? Is content king at your domain? Buying, selling and e-commerce not for you? Does every URL need an analytics program? If your website is simply a signpost, you might not care to invest in an analytics package. If you have a single, content rich site and primarily want trending data, then Google Analytics will most likely do the trick. Multiple sites with multiple purposes certainly have a need for integrated reporting and higher-level analytics data, such as tracking users’ buying habits or their average dollar spend for each click. These websites necessitate a more sophisticated package with an expert ‘on call’ to help make sense of all the data. Analytics packages don’t get in each others way, so feel free to use a combination of the best packages for your needs. Determine what your website is intended to do and what you need to measure before making your move. For full article, click here. Back to top… Tools Review for Search Marketing Source: Search Insider Authored by: Mediasmith CampaignTracker from Semphonic provides pay-per-click and competitive reporting about SEM campaigns. PPC reports are built using campaign data extracted from search engines. Report data is then consolidated into a single excel report set. Competitive reports are built by scanning Google and Yahoo for all the sites that are shown organically or in the paid listing for a given list of search terms, and include who is buying what, activities of individual competitors and reports on competitor ad copy. Enquisite has launched a major update to its Search Metrics Reporting Tool, an analytics system that uses automated data culling. Because it gathers data passively, it doesn't penalize users, as it does not spam search engines; and it allows users to drill down through organic and PPC data ranked under phrase, search engine, country, region, city or zip code. Inceptor is offering a range of tools tailored to small businesses, larger companies and interactive agencies. All of these allow bidding to be managed in a rules-based environment. The company also offers Inceptor Word of Net, a Visibility and Ranking Reporting solution. For full article, click here (free login required) Back to top…
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