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Using The Web For Product Launches Source: MultiChannel Merchant Authored by: Kellysearch.com Throwing a banner ad up, buying keywords on a search engine, and posting a press release to your Website may be your first thoughts when harnessing the Internet for product launches. But there is far more you can do. Here are some proven tactics that will benefit your next product launch: The basics The linchpin of any launch effort is going to be your landing page, or the Web page you’re driving traffic to. This is where you’ll make the best sales pitch to your online audience. A few questions to ask yourself: -Does your Web or landing page discuss the particulars of the product? -Is the information in a language your prospects will understand? -Can customers easily contact a sales representative--via online form, direct phone number, or e-mail address? Non-traditional traffic drivers Identify free, quick-start, and long-lasting tactics: -Vertical online directories--sites that focus on listings of companies, products and services--are fast to post your product and company. Identify these directories in your market, and make sure your product is listed. -Link from your home page to the product landing page, and optimize your landing page, press releases, white papers, and media alerts for search engine visibility. -Identify influential blogs and invite these bloggers to opine on your technology/engineering/etc. Traditional traffic drivers When money is involved, the terminology seems to get more complicated-just look at the terms generated to describe how to choose the best keyword(s) to purchase: -“Long tail of search,” refers to niche search markets created by people searching for specific terms or phrases that despite their specificity have significant sales potential that is often missed by companies advertising via general search terms. -CPC, or cost per click, describes keyword-based advertising models, generally paired with a bidding price model. Online product guides will give you great visibility too. You’ll benefit from these publications’ continual efforts to promote, optimize, and push traffic to their online guides. The Internet can springboard your product launch. Identifying non-traditional yet highly effective tactics helps keep a steady stream of prospects coming to your Website in the short and long term. Dig in a little, and discover how simple and cost-effective it can be to leverage the Internet for your product launches. For full article, click here. Back To Top Benefits Of Going Vertical Source: Search Engine Guide Authored by: Jason Prescott Business and professional users searching for work-related information on the web are having a hard time finding needed data through general search engines like Google and Yahoo. A 2006 study by Outsell, a market research and advisory company, reported a 31.9 percent failure rate among business users when researching topics on major search engines. The Alternative: Vertical Search Engines (VSEs) Instead of fighting the Google and Yahoo wars, B2B firms should find better results by searching for and submitting sites to VSEs and Directories. These outlets put people directly in front of targeted B2B buyers through their customized algorithms and search strings. Strategies to Use When Leveraging VSEs Site Content: Content is king in the digital world and a keyword-rich text analysis will help sites get indexed by search spiders. Optimizing each page for two or three targeted keywords, using them in a natural, conversational way throughout the text will make the copy attractive to both visitors and search engines. Keywords should also appear in subheadings as well as early in the body content. Meta Tags: Meta Tags were abused in the past, but some are still very important. The best ranking results occur when each page on a site contains a unique title and description tag that includes targeted keywords used in the text on that same page. Links: By employing keywords and ethical linking strategies to obtain links from other sites, a site can boost its visibility with VSEs. The quality of inbound links is more important than the quantity. Outbound links to non-competitive related sites are also valuable for your visitors as well as VSEs. For full article, click here. Back To Top New Ways To Promote Industrial Products Source: SEOConsultants.com Authored by: Captiva Marketing Promoting industrial products has never been one of the more exciting activities in the marketing or advertising world. Characterized by technical journals, trade magazines, industry trade shows, and listings in directories, industrial promotion is rarely an expertise of many advertising agencies. Of course, search engines changed all of this. In what has to be one of the biggest fundamental changes in the history of industrial advertising, search engines started to phase out print directories as the most common resource for engineers, purchasing managers, and other industrial buyers looking to find suppliers. So how does an industrial marketing professional take advantage of these dramatic changes within the market? 1. Organic Optimization Essentially, optimizing your site requires good keyword rich content, a site structure that can be spidered by the search engines, and links from other respected sites, especially sites dealing with similar topics to yours. 2. Pay Per Click (PPC) Advertising The key to utilizing PPC effectively is to generate a very detailed list of keywords to buy. For example, if you make plastic rods, make sure you also buy phrases like polyethylene rods, LDPE Rods, PVC Rods, polypropylene rods, and any other descriptive phrases that apply. Similarly, if you make packaging equipment, remember that people may also search for packaging machine(s), machinery, and specific equipment names like "form, fill, & seal machines." 3. Online Advertising and Public Relations Advertising and PR on the web can serve some unique purposes for industrial marketers. First, while search engine marketing provides an excellent ROI, it is really designed to target people actively engaged in a search for your products or services. If you want to get your message out to a much broader audience, advertising on authority and media sites, sponsoring forums and blogs, and sending press releases out to relevant publications and websites can also be very effective. For full article, click here. Back To Top |
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