2008 Coverage
Search Engine Journal – ran 5 More Free Tools to Improve Search Engine Optimization, January 16, 2008
http://www.searchenginejournal.com/5-more-free-tools-to-improve-search-engine-optimization/6249/
SEO, SEM Solution – ran 5 More Free Tools to Improve Search Engine Optimization, January 18, 2008
http://seoplaynet.blogspot.com/2008/01/5-more-free-tools-to-improve-search.html
Search Engine Land – ran Building Smarter Landing Pages for Stronger Leads (follow-up to Dec landing pages article), January 23, 2008
http://searchengineland.com/080123-075224.php
Pipeline’s Lead Generation Blog – ran recap of Q1 SEM/ SEO Webinar, “Developing Effective SEM and SEO Campaigns,” February 27, 2008
http://www.pipelinedms.com/blog/?p=15
B2B Marketing Online (eNewsletter) – ran overview of Q1 Webinar with link, “Free Kellysearch Webinar: B2B Online Marketing Foundations,” February 27, 2008
http://cecollect.com/ve/ZZ6200q92MHtx85617800
Search Engine Roundtable – mentioned KS in article, “Search Marketing, B2B-Style,” February 28, 2008
http://www.seroundtable.com/archives/016413.html
Search Engine Land – ran 10 Tips for a More Effective Paid Search Campaign, March 11, 2008
http://searchengineland.com/080311-072531.php
Sales Lead Management Association – ran Think Beyond the Click: How to build a better landing page, March 17, 2008
http://www.salesleadmgmtassn.com/Think_Beyond_the_Click.htm (requires free membership to view)
Sales Lead Management Association – ran Building Smarter Landing Pages for Stronger Leads, March 17, 2008
http://www.salesleadmgmtassn.com/Building_Smarter_Landing_Pages_for_Stronger_Leads.htm (requires free membership to view)
Sales Lead Management Association – ran Converting Web Clicks Into Clients: How to engage prospects throughout the buying process, March 17, 2008
http://www.salesleadmgmtassn.com/Converting_Web_Clicks_into_Clients.htm (requires free membership to view)
DM News (SearchBUZZ eNewsletter) – ran Improving SEO With Your Webinar Program, April 7, 2008
http://www.dmnews.com/Improving-SEO-with-your-webinar-program/article/108737/?DCMP=EMC-DMN_SearchBUZZ
DM News (SearchBUZZ eNewsletter) – ran Using a CPC Campaign for Webinar Success, April 14, 2008
http://www.dmnews.com/Using-a-CPC-campaign-for-webinar-success/article/109013/
Search Engine Land – ran Seven Tactics for Leveraging Paid Search to Build Brand Awareness, May 5, 2008
http://searchengineland.com/080505-112958.php
Search Engine Land – ran 10 Fundamental Tips to Improve Your SEO, May 19, 2008
http://searchengineland.com/080519-072501.php
Search Engine Journal – ran Blended Search: How B2B Companies Can Benefit, May 30, 2008
http://www.searchenginejournal.com/blended-search-how-b2b-companies-can-benefit/6992/#more-6992
SDM News (Essential Guide to Search Engine Marketing Insert) – ran Five Tips on How to Improve Your SEO Performance, June 16, 2008
http://media.haymarketmedia.com/Documents/1/Search_Guide_618.pdf
http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=85880&Nid=44535&p=421541
2007 Coverage
Multichannel Merchant – ran Product Launch by-line, January 10, 2007
http://multichannelmerchant.com/webchannel/marketing/online_product_launch_01102007/index.html
Chief Marketer – ran Product Launch by-line, January 11, 2007
http://chiefmarketer.com/Channels/online/Web_launch_product_01102007/index.html
Marketing Sherpa – Best B-to-B Direct Marketing Program of 2007, January 11, 2007 *requires subscription to access
Search Insider – ran PPC or N-PPC by-line, January 30, 2007
http://blogs.mediapost.com/search_insider/?cat=54
DM News – ran Product Launch by-line, February 15, 2007
http://www.dmnews.com/cms/dm-opinion/columns/40054.html
DM News – ran PPC or N-PPC by-line, February 20, 2007
http://www.dmnews.com/cms/dm-news/search-marketing/40096.html
Search Engine Watch – supplier search story, March 26, 2007
http://blog.searchenginewatch.com/blog/070321-152144
Online Merchant Network – ran PPC by-line, March 27, 2007
https://www.onlinemerchantnetwork.com/blog/article?blog.id=GrowingYourBusiness1&message.id=85&jump=true#M85 (requires free membership to view)
Marketing Times – Marketing to Search Engines, June 2007
http://www.nxtbook.com/nxtbooks/smei/mt0607/index.php (Page 14)
DM News – ran Practical guide to Vertical Advertising (Essent’l SEM), June 26, 2007
http://www.dmnews.com/cms/lib/8124.pdf (Page 19)
Search Engine Journal – ran Vertical Search Engine by-line, June 26, 2007
http://www.searchenginejournal.com/practical-guide-to-vertical-search-advertising/5184/
Chief Marketer – Rank and File: How to Build Awareness Online, July 23, 2007
http://chiefmarketer.com/building_awareness_07242007/index.html
Search Engine Journal – ran PPC vs. Non-PPC by-line, August 6, 2007
http://www.searchenginejournal.com/weighing-in-on-ppc-vs-non-ppc-advertising/5433/
SEO Alchemist – ran Weighing in On PPC vs. Non-PPC Advertising, August 7, 2007
http://www.seoalchemist.com/2007/08/weighing-in-on-ppc-vs-non-ppc-advertising-2/
Chief Marketer – ran Marketing to BtoB Ad Networks By-line, August 28, 2007
http://chiefmarketer.com/b-to-b_ad_networks_08282007/index.html
Search Insider – KPI article in newsletter, September 21, 2007
*Link not available
Search Engine Journal – KPI article, September 21, 2007
http://www.searchenginejournal.com/practical-guide-to-website-key-performance-indicators-kpis/5692/
Sphinn – KPI article, September 26, 2007
http://sphinn.com/story.php?id=7145
Search Engine Journal – Web analytics, October 3, 2007
http://www.searchenginejournal.com/tracking-practical-kpis-with-web-analytics/5755/
BtoB Magazine – Ad networks make slow advance, October 8, 2007
http://www.btobonline.com/apps/pbcs.dll/article?AID=/20071008/FREE/71008007/1109/FREE
paidContent.org – B2B Ad Networks Try Competing, October 9, 2007
*Link not available
SEO Alchemist – KPI article, October 5, 2007
http://www.seoalchemist.com/2007/10/tracking-practical-kpi%e2%80%99s-with-web-analytics-2/
BtoB Magazine – Research Explores Tech Buying Process, October 18, 2007
http://www.btobonline.com/apps/pbcs.dll/article?AID=/20071018/FREE/71018007/1089/FREE
Webmaster Radio – Interview with Julie about RPN, November 5, 2007
http://www.webmasterradio.fm/Conferences/ad-tech/Reed-Partner-Network.htm
Search Engine Journal – Tapping the B2B Tech-Buyer Market, November 6, 2007
http://www.searchenginejournal.com/vertical-search-tapping-the-b2b-tech-buyer-market/5952/
eCoComa - B2B Webinar on Marketing to Technical Buyers, November 12, 2007
http://www.ecocoma.com/news.aspx?id=272628117
Earth Times - B2B Webinar on Marketing to Technical Buyers, November 12, 2007
http://www.earthtimes.org/articles/show/news_press_release,221402.shtml
Search Engine Journal – ran Niche SEO article, November 28, 2007
http://www.searchenginejournal.com/niche-seo-image-video-local-search-social-media-optimization/6021/
Search Engine Journal – ran 5 Free Search engine Optimization Tools Available Online, December 5, 2007
http://www.searchenginejournal.com/5-free-search-engine-optimization-tools-available-online/6063/
Search Engine Land – ran Think Beyond the Click: How to Build Landing Pages That Convert, December 14, 2007
http://searchengineland.com/071214-124154.php
Search Engine Land – ran Back to Basics: New Column From Search Engine Land (includes J. Mason as column’s debut article), December 14, 2007
http://searchengineland.com/071214-123913.php
SEO Alchemist – ran Think Beyond the Click: How to Build Landing Pages That Convert, December 14, 2007
http://www.seoalchemist.com/2007/12/searchcap-the-day-in-search-december-14-2007/
SEO Alchemist – ran Back to Basics: New Column From Search Engine Land (J. Mason’s is debut article), December 14, 2007
http://www.seoalchemist.com/2007/12/searchcap-the-day-in-search-december-14-2007/
