In Webinar #1, we clear out your mental attic and get back to basics. We’ll identify misconceptions about the web and your place on it. Chief among these: “If you build it (a website, that is), they will come. ”OK, sure, but how can you get the best from your website’s traffic?
- If you feel your site may not be pulling its weight, M.A.X. will show you there’s still time to do it right.
- If you’re happy with your site’s performance, M.A.X. will show you there’s still room to do better
In Webinar #2, “Think Beyond the Click,” presented by Kellysearch.com’s general manager, Julie Mason, Phil Manning, Marketing Development Manager UK/US, and our SEO expert, Jim Newsome, we’ll bring you up to speed on landing pages and the critical part they play in getting you more business.
This Webinar offers simple yet effective tools and strategies for turning your landing page into a new-business engine. For example:
- You’ll learn what content to include – and what to leave out.
- You’ll find out more about your prospects – how they process (i.e., “read”) your landing page and what you can do to engage them
- You’ll discover ways to continually optimize your landing pages – without a lot of heavy lifting
With the search marketing industry expanding nearly 40% globally, you can’t assume what worked yesterday will work today. Find out about the latest facts, tactics and trends that can help you stay on top of the ever-changing world of search marketing – and provide you with critical data to help you justify and defend your PPC and SEO budgets.
Presented by:
- Stefan Tornquist, Research Director, MarketingSherpa
- Julie Mason, General Manager, Kellysearch.com
Based on the findings of the just released “MarketingSherpa’s Search Marketing Benchmark Guide 2008" you'll learn:
- How search ROI stacks up against other tactics and what are the trends of online advertising in relation to traditional marketing.
- How consumers really look at Web-based content and advertising.
- What the challenges and benefits are to bringing Search engine marketing in-house.
- Real-life results and budgets for small, medium and large companies.
- And more...
When it comes to search marketing, ignorance is not bliss, just lower returns. This presentation will help you find out what’s working today.
Webinar #4: Marketing to a B2B Technical Buyer
In this Webinar, “Marketing to a B2B Technical Buyer,” Enquiro CEO, Gord Hotchkiss, and Kellysearch.com marketing development manager, Phil Manning, take the guess work out of reaching and engaging with technical purchasers.
This Webinar offers simple yet effective tools and strategies for connecting with B2B technical buyers and closing the consideration gap. For example, you’ll learn:
- What influences technical buyers throughout the purchasing process
- What technical buyers are looking for on your website
- How to build up your “content arsenal”
- Real-life results and budgets for small, medium and large companies.
- How to get technical buyers to put you on the top of their short-list
Webinar #5: B2B Online Marketing Foundations: Search Engine Marketing and Search Engine Optimization
In this Webinar, “B2B Online Marketing Foundations: Search Engine Marketing and Search Engine Optimization,” Kellysearch.com marketing development manager, Phil Manning, and Kellysearch resident SEO experts, Jim Newsome and Matt Lester, explore the differences between Search Engine Marketing and Search Engine Optimization, and provide tips and tools for developing effective SEM and SEO campaigns.
- What defines SEM and SEO
- The components of successful SEM and SEO campaigns for B2B organizations
- Cost-effective SEM strategies
- What SEO tools are most helpful depending on the size of your company and the purpose of its website
Extra Bonus
This Webinar took place on February 21, 2008 and we got lots of great questions from our attendees. Click Here to see all of the questions and answers.
Webinar #6: Website Health Check: 30 Minutes to Get Your Website in Shape.
Looking for a few quick tips to make your website more productive? Want to improve your website’s optimization and lead generation? It’s possible and it’s not as difficult or time consuming as you might think. Take 30 minutes to discover the website health checklist that can help get your site in tip top shape.
In this Webinar, “Website Health Check: 30 Minutes to Get Your Website in Shape,” Kellysearch.com general manager, Julie Mason, and Kellysearch resident SEO expert, Matt Lester, offer a checklist of tips for making your website more effective.
In 30 minutes, this Webinar will cover some useful tips for cleaning up your website and making sure it’s still working hard for your company. For example, you’ll learn:
- What to check for “behind the scenes” (i.e. coding, tagging, etc.)
- What elements to avoid or remove from your site (i.e. cloaking, link buying, etc.)
- How to make sure your site is working as a lead generation tool
You’ve put significant thought, time, money and resources into your website…make sure it’s still paying off
Extra Bonus
This Webinar took place on June 4, 2008 and we got lots of great questions from our attendees. Click Here to see all of the questions and answers.
